Strategies That Work On Twitter
The Internet is going through a sea of a change; it's not what it used to be a few years ago. Facebook and Twitter are two prime examples of developments that began some time ago, but the momentum reached a kind of critical mass fairly recently. It does seem that Twitter has been cast in the shadow of Facebook, but with several hundred millions Twitter users you really should take another look at it. Any online marketer or business should never ignore their market, and Twitter does have millions of users which means your market is there.
Make effective use of the 160 character "about me" section by optimizing your bio. You should make it fun, interesting and give a reason for people to follow you. Write something sensible here that not only describes who you are but also showcases the purpose of your business. You need to be extremely creative with your overall approach, getting it right means making it easy for others to get to know you and want to follow you.
Expand: In order to gain new followers, you can't simply depend on Twitter. You have to expand your reach and try to funnel in the followers from all places. Use the Follow Me" button in your blog on Facebook, Linkedln, and every web space that is yours. You want to gain as many followers as possible this way, so that the numbers are not limited. Succeeding with Twitter is not just having a high number of followers, but to make sure they are the target. When followers are used with this method, it allows you to grow them slow and steady, but will be ultra targeted.
Make Your Profile Stand Out: Twitter allows you to use a custom background so you are able to choose something that brings out your personality.
Twitter has a default background image, but should create something that makes your profile stand out. The first thing that people will notice is the background when they visit your profile page, so why leave any stones unturned? Turn other users into your followers by making a last impression.
Finally, we see that Twitter will always retain its essence, which is to help you make the most of your connections. Any online business that wants to build stronger relationships with its audience needs to see that the future lies in using Twitter.
Facebook Marketing
Chances are we all know about the massive traffic at Facebook and enough has been stated about it. Irregardless of the size of a business, the traffic merely equates to what is possible in terms of profits. But have no illusions about doing business at Facebook, you will be needing to be geared up and put in a strong effort.
The trap so many fall into is all that is necessary is show up one or two times a week, make a posting, and people start buying from you. With the right effort you can turn yourself from the darkness into being a recognized expert in your market. Your business can achieve massive presence which often means tons of contacts and expanded business reach.
Possibly an important thing to remember is you can easily make things tougher for yourself with poor business choices.
We see a variety of mistakes at Facebook, and at least one is being inconsistent with your social marketing. Just one way that would have a negative consequence is if you are not regularly engaged with your market.
A very typical scenario is to get involved and engage your market, and as often takes place you start to get a little lazy in your efforts.
To make up for that, you suddenly appear out of thin air and post half a dozen status messages.
To make things worse, you post a link or two in those updates and expect people to come running to them. All right, we will explain that doing business in that way will not make you preferred with your market.
First, it appears bad and maybe spammy, and your market appreciates that you haven't been talking to them. You can remedy this by easing back in things and forget about any promotional links for a time.
Here is one more example of inconsistency in your business campaigns at Facebook, but the effect is different.
First, as you understand all of your efforts will work to brand you whether in a positive or negative fashion. So what that means is you must be consistent in your messages always. In addition, remember you symbolize your business, so even though you have to be somewhat informal it is still important that you conduct yourself appropriately, as well. That actually is not very different from any circumstances where you needed to be personable while sustaining some decorum. So you will need to take care that you do not roam too far from what they desire to hear about.
There is nothing wrong with being laid back and making a laugh occasionally. Needless to say the goal for any business with social marketing is to be sure you maintain solid momentum with the marketing end.
Of course Facebook continues to make adjustments and refine the overall user experience. If you have an account at Facebook, then you might be aware of getting requests for friendship from total strangers.
If you go over the top with that, then you risk getting blacklisted and your account canceled. So the very easy solution is to carry out searches for the key phrases in your industry. When you do that, you will have the ability to find ongoing discussions about those subject areas. At that time it is just a matter of politely contributing to the interactions.
How Much Should You Charge for Your Professional Service?
One of the very first things that a fresh Internet Marketer will ask is how much he or she should charge for the products or services that he or she is offering. This is in particular a hot topic among writers who are offering content and copy creation services to those who need them. Some folks seem to think that a writer should merely charge what the clients want to pay.
This is usually really hard for those who are constantly told that only the lowest rates possible are fair. If you have been trying to figure out what amount to impose for what you have to provide, here is the way to figure it out.
The first thing you should do is write down all of your monthly payments. This list must include the sum of money you will be shelling out on things like food, credit card payments, utilities, rent or mortgage payments, cell phones, etc. Be sure that you add in the cash you spend on interesting things like going shopping or going out to dinner. The value of these items needs to be multiplied by twelve. This is the amount of cash you will want to put in the bank annually. This is NOT the amount of money you need to make.
To figure out just how much you need to make from your clients take your annual total and add forty percent to it. This will let you have enough money for fees and taxes; don't forget, the money you earn online is income and will need to be reported to the IRS; not only that but you will need to pay taxes on it. This extra forty percent can help cover the taxes for social security, Medicare, and many others. The number you see in front of you, expenditures plus forty percent, is just how much you need to earn.
You likely think that you can be working at least forty hours each week. This is a good amount to prepare for but you ought to realize that only about half of that time will be doing actual work for clients. The remaining time you'll be doing paperwork, marketing, etc. Why does this make any difference? Because it will affect just how much that you need to plan on charging. Your initial impulse is most likely to take the amount of money you need to make and divide it by fifty two and then divide that number by forty (which will help you figure out your hourly rate). Instead you have to divide it by the amount of weeks you want to work and then divide that number by twenty.
Now that you have an hourly price all worked out, how much you charge per project is up to you. How long do you believe it's going to take you to write an article or a sales page? Take that amount of time and multiply it by the hourly rate that you have worked out. This will need to give you the amount that you should charge for your writing work.
Sale Without Dropping Your Price
When selling, it's easy to drop your price, but selling by lowering your price is a mistake almost every time. In a slow economy, whether it's local or national, dropping prices is easy to justify. But here is why you want to do everything you can to not drop your price. When you drop your price for any reason, it becomes the new price. No justification will sound reasonable to your customer when you raise the price back up to where it "should" be. Here are ways to avoid lowering our price;
Change the offer. You can offer a slightly different package of items, or a slightly different model for the same price. It isn't that people have no money. It's that they feel like they need a better deal for their money. Just give them what they would see as a better deal.
Add something for free. As long as the price stays the same, you can give something away as a premium to make the offer look more attractive. Adding something for free makes it much harder for a customer to ask for a lower price.
Change the terms. If you add a longer payment term, it will lower the monthly payment (or account billing terms). It will feel to the consumer as though you are offering a better offer, even though you are really just giving better terms.
Add something for a better price on the add-on. Added on products can be offered for a reduced price instead of free. For example, if you sell men's clothing, buy a suit and get the shoes for half price. Nobody is going to come back later for shoes and say that the price is twice what it used to be.
But three get one free. If they buy in greater quantity (at one time) they get a discount on the last one they buy, or get it for free. This offer can be discontinued later, without the price being compromised for one.
Offer free services or an extended warranty at little or no cost to the consumer. An extended warranty offered for free is a good inducement, and feels like a lower price. In fact if you give the price with the extended warranty built in, and then lower the price to your regular price without the extended warranty, you are giving the customer the feeling of a lower price with little out of your own pocket. Later, when you no longer include the warranty for free, your price will remain unchanged.
The big reason you do not want to lower your price; The customer will then know that you will lower the price. The price becomes flexible in the prospect's mind. Once the customer sees that you will lower your price, they will negotiate everything they buy from you.
Do not artificially increase your price, just to take money off. These should be real offers that provide real value. That is selling.
